The upcoming 9th Asian Winter Games in Harbin are not only set to showcase top-tier winter sports but are also acting as a catalyst to rejuvenate Northeast China’s economy and cultural scene.
Dong Baiquan, the head of a sporting goods company in Harbin City, Heilongjiang Province, shared his excitement about the thriving winter sports market. \"Yesterday, the shelves were still full, but today there are only a few snowboards left. I have to arrange for replenishment overnight,\" said Dong. This surge in demand is reflected in his company's impressive sales growth, jumping from seven million yuan (over $970,000) two years ago to over 10 million yuan (about $1.4 million).
This uptick in sales isn't an isolated phenomenon. Since the 2022 Winter Olympics, there has been a sustained passion for winter sports across the Chinese mainland. As the ice and snow season unfolds, Harbin and surrounding regions have transformed into prime destinations for both domestic and international tourists seeking winter adventures.
The Asian Winter Games are expected to draw athletes and enthusiasts from various countries and regions, further boosting local businesses and tourism. Hotels, restaurants, and entertainment venues are gearing up to accommodate the influx of visitors, creating a ripple effect of economic benefits.
Beyond the immediate economic impact, the games are fostering a vibrant cultural exchange and reinforcing Harbin’s reputation as a winter sports hub. This event underscores the region's commitment to promoting sustainable tourism and enhancing its global profile.
As Northeast China embraces this wave of winter excitement, the legacy of the Asian Winter Games promises long-term benefits, positioning the region as a key player in the global winter sports arena.
Reference(s):
How Asian Winter Games opens new channel to revitalize NE China
cgtn.com
