China's film industry reached a new milestone during the Spring Festival, also known as Chinese New Year, with the daily box office soaring to 1.805 billion yuan ($249 million) on Wednesday.
On this record-breaking day, a staggering 35.15 million moviegoers flocked to theaters, surpassing the previous records set during the 2021 Spring Festival, according to the China Film Administration (CFA).
The annual Spring Festival holiday, one of China's most lucrative movie-going seasons, spanned from January 28 to February 4 this year, extending one day longer than in previous years.
Six domestic films led the box office charts, showcasing a diverse range of genres including Chinese mythology, wuxia—featuring martial arts and chivalry—comedy, fantasy, animation, and drama.
Huajin Securities highlighted that these six new releases cater to various audience tastes and are part of highly rated, high-grossing franchises with strong reputations and large fan bases.
Since December last year, the CFA has encouraged relevant institutions to allocate approximately 600 million yuan in moviegoing consumption subsidies. Analysts believe this initiative aims to unlock the full consumption potential of moviegoers.
Kaiyuan Securities forecasts that total box office takings will see a 6.7-percent year-on-year increase, reaching 8.54 billion yuan during the 2025 Spring Festival holiday.
Reference(s):
China sees new daily box office revenue record during Spring Festival
cgtn.com
