China Media Group's (CMG) 2025 Spring Festival Gala on Tuesday delivered a spectacular cultural experience, resonating with audiences around the globe. Celebrating the Year of the Snake, the event was filled with laughter, joy, and heartfelt wishes that captivated viewers worldwide.
The gala achieved unprecedented success, setting new records in real-time viewership and audience interaction on domestic media platforms. Preliminary statistics revealed an astounding 2.8 billion views, marking a significant increase of 690 million from the previous year.
The introduction of the vertical screen-viewing feature proved to be a hit, garnering 496 million views—an 18.09 percent rise compared to last year—and attracting 286 million users, up by 14.4 percent. Social media engagement soared as well, with 16.6 billion reads and 670 million interactions, reflecting a 13.75 percent growth from the previous year.
Moreover, the gala's commitment to inclusivity was evident as 52 million people benefited from the accessibility features integrated into the broadcast. This milestone underscores CMG's dedication to reaching a diverse and global audience, ensuring that everyone can partake in the joyous celebration of the Spring Festival.
Reference(s):
CMG's Spring Festival Gala: A cultural phenomenon reaching new heights
cgtn.com
