A surge in enthusiasm for travel is sweeping the Chinese mainland, highlighted on January 28, the first day of the Chinese New Year holiday.
This year marks the first Spring Festival following its successful World Heritage inscription and the first under the newly extended eight-day statutory holiday that began on New Year's Eve. This shift has significantly boosted tourism and cultural consumption on New Year's Eve itself.
Many families are now choosing to visit attractions together after their reunion dinner, making it a new way to stay up late and welcome the New Year. On Tongcheng, one of China’s major travel platforms, bookings for New Year's Eve tours have more than doubled year-on-year.
Popular search terms on the first day of the holiday include temple fairs, lantern festivals, shadow puppetry, and flower shows, reflecting a growing interest in cultural and traditional festivities.
The increased travel activity not only strengthens family bonds but also supports the local tourism industry, highlighting the enduring cultural significance of the Spring Festival.
Reference(s):
cgtn.com
