The 2025 Spring Festival Gala, hosted by China Media Group (CMG), has achieved unprecedented success, captivating audiences worldwide with a staggering 16.8 billion views across all media platforms. This marks an impressive 18.31% increase from the previous year, highlighting the Gala's growing global appeal.
Mobile viewership saw a significant surge, reaching 372 million, an increase of 52.46% year-on-year. The Gala also broke records for live streaming on domestic new media platforms, amassing 2.13 billion total views by 8 a.m. Wednesday, up 26.04% from last year.
Vertical screen livestreaming, now in its fourth year, attracted 530 million views, a 25.3% rise from the previous year, and engaged 300 million users, reflecting a 16.73% growth. These numbers underscore the evolving consumption habits of audiences who prefer accessing content on their mobile devices.
In a commendable move towards inclusivity, CMG introduced accessibility features for visually and hearing-impaired viewers this year. Visually impaired viewers can enjoy the Gala through CMG's live audio broadcast, while hearing-impaired audiences benefit from customized accessibility features available on CMG's news app and video platforms. These barrier-free broadcasting initiatives expanded the Gala's reach, connecting with 58.97 million viewers.
The 2025 Spring Festival Gala not only continues to entertain millions but also sets new standards in accessibility and digital engagement, reinforcing its position as a leading cultural event.
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2025 Spring Festival Gala breaks records with 16.8 bln global views
cgtn.com
