The 2025 Spring Festival Gala, an annual celebration produced and broadcast by China Media Group, kicked off on Tuesday, marking the eve of the Chinese New Year. Around the globe, Chinese communities came together to celebrate the Spring Festival, the most significant Chinese festival focused on family reunions.
Known as \"Chunwan,\" this year's gala is particularly special as it is the first since China's Spring Festival was inscribed on UNESCO's Representative List of the Intangible Cultural Heritage of Humanity. Since its inception in 1983, the gala has been a beloved tradition, serving as the must-watch show for Chinese families on New Year's Eve.
The 2025 edition elevated the celebration by highlighting human warmth and cultural heritage through a diverse array of performances. Viewers were treated to a blend of music, comedy, traditional arts such as opera and martial arts, and spectacular acts including magic and acrobatics. This year also marked the fourth anniversary of the gala's mobile-optimized vertical screen format, which has proven immensely popular. Over the past three years, the vertical format garnered impressive viewership numbers, attracting 130 million, 190 million, and 420 million views respectively.
Reference(s):
2025 Spring Festival Gala: A toast to humanity and cultural heritage
cgtn.com
