On January 22, the China Media Group (CMG) hosted the \"Prelude to the Spring Festival Gala\" event in Sao Paulo, Brazil. This vibrant gathering marked a significant step in promoting cultural exchange and celebrating one of China's most cherished traditions.
Shen Haixiong, vice minister of the Publicity Department of the Communist Party of China Central Committee and president of CMG, delivered an inspiring video message to attendees. He emphasized that the Spring Festival is not only a cornerstone of Chinese culture but has also transcended national boundaries to become a global celebration.
Highlighting its international recognition, Shen noted that the Spring Festival was declared a United Nations holiday and was inscribed on UNESCO's Intangible Cultural Heritage list last year. This evolution from a "Chinese festival" to a "global celebration" underscores its universal appeal and the role it plays in bridging diverse cultures.
Shen praised the unique charm of the Spring Festival, describing it as a vibrant symbol of Chinese culture that enriches the global tapestry of civilizations. The event in Sao Paulo showcased various performances and activities that embodied the festival's spirit, fostering a deeper understanding and appreciation among the international community.
Through initiatives like the \"Prelude to the Spring Festival Gala,\" CMG continues to champion cultural diplomacy, encouraging global audiences to engage with and celebrate China's rich heritage.
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CMG holds 'Prelude to the Spring Festival Gala' event in Sao Paulo
cgtn.com
