On January 24, the China Media Group (CMG) hosted the 'Prelude to the Spring Festival Gala' event in Melbourne, Australia. This vibrant gathering marked the beginning of one of China's most cherished traditional celebrations, now embraced worldwide.
Shen Haixiong, vice minister of the Publicity Department of the Communist Party of China Central Committee and president of CMG, delivered a heartfelt video message to attendees. He highlighted that the Spring Festival embodies deep cultural and emotional values such as family reunions, national prosperity, and harmony between humanity and nature.
Shen emphasized the festival's remarkable transformation from a traditional \"Chinese festival\" into a \"global celebration.\" Last year, the Spring Festival was recognized as a United Nations holiday and was included in UNESCO's Intangible Cultural Heritage list, underscoring its universal significance.
This event in Melbourne not only celebrated these enduring values but also showcased the festival's growing international presence, reflecting the interconnectedness of today’s global community.
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CMG holds 'Prelude to the Spring Festival Gala' event in Melbourne
cgtn.com
