Around the world, Chinese communities are set to usher in the Year of the Snake on January 29, 2025. Celebrating this auspicious occasion, China Media Group (CMG) has unveiled a captivating logo for its latest Spring Festival Gala, an annual variety show that has been a staple of Chinese New Year’s Eve festivities for over four decades.
The new logo features an official mascot named Si Shengsheng, embodying this year’s theme, \"Year of the Snake, Keep Your Spirits Awake.\" Si Shengsheng’s design draws inspiration from the character \"Si\" in oracle bone script, which represents the word \"snake.\"
Oracle bone script, one of the earliest forms of Chinese writing, was discovered in the early 20th century and dates back to the Shang Dynasty. These ancient inscriptions, typically found on animal bones and turtle shells used for divination by the royal court, highlight China's rich cultural heritage.
By integrating ancient scripts with modern design elements, CMG not only honors traditional Chinese culture but also resonates with a global audience that appreciates the blend of history and contemporary aesthetics. Si Shengsheng is poised to become a beloved symbol, bridging the past and present as communities worldwide celebrate the Year of the Snake.
Reference(s):
Oracle bone script meets modern design in the Year of the Snake
cgtn.com
