As the deadline looms for TikTok's possible removal from U.S. app stores, millions of American users are seeking alternatives. Enter RedNote, the Chinese social media platform also known as Xiaohongshu.
Last week, almost 3 million new RedNote accounts were created in a single day, making it the most downloaded free app on the U.S. Apple Store. This surge comes as the U.S. Supreme Court upheld a law requiring ByteDance, TikTok's parent company, to sell the app to an American firm or face a ban by January 19, 2025.
RedNote, launched in 2013, is traditionally seen in China as a lifestyle guide with niche interests, distinguishing it from Douyin, the Chinese version of TikTok. However, its short-video feature has now attracted a global audience.
In response to the influx of new users, Chinese influencers on RedNote, affectionately known as \"Little Sweet Potatoes,\" have welcomed the \"TikTok refugees\" with open arms. Lucia, an eight-year-old user, greeted Americans in a heartfelt video, emphasizing friendship over terminology. Similarly, Grandma Yu, a popular influencer with 300,000 followers, shared tips on navigating RedNote, highlighting the platform's community feel.
\"What makes RedNote unique is that it feels more like a community rather than just a platform for showing off,\" Yu explained. This warm reception has been met with gratitude from new users like Tay, who appreciates the kindness of the community.
While RedNote offers a welcoming space, the future of TikTok in the U.S. remains uncertain. With the Supreme Court's decision and the recent law enacted by President Joe Biden, ByteDance faces a critical 270-day window to comply or see TikTok removed from major app stores, including Apple and Google.
As the digital landscape shifts, platforms like RedNote are stepping up to support a global community of young, connected individuals navigating the evolving world of social media.
Reference(s):
Chinese 'Little Sweet Potatoes' embrace millions of 'TikTok refugees'
cgtn.com
