Harbin, located in the northeast of the Chinese mainland's Heilongjiang Province, has witnessed an unprecedented surge in tourism during the 2023-2024 snow season. With over 87 million visitors, the city has experienced a staggering 300% increase compared to previous years. This remarkable boom has not only boosted Harbin's revenue to an impressive 124.8 billion yuan—a 500% rise from the previous year—but also ignited a wave of winter tourism development across other northern cities in China.
As Harbin gears up to host the 2025 Asian Winter Games, it is solidifying its reputation as a premier global winter tourism destination. The city's enhanced infrastructure and attractive winter attractions are expected to draw even more visitors, further fueling economic growth and cultural exchange. This dynamic growth story highlights Harbin's pivotal role in shaping the future of winter tourism on the international stage.
Reference(s):
Harbin prepares for 2025 Asian Winter Games amid record tourism surge
cgtn.com
