Yunjin brocade, a UNESCO-recognized intangible cultural heritage, has become a prominent feature on the international fashion scene.
Since 2015, Yunjin brocade has graced Paris Fashion Week and other prestigious high-end custom fashion platforms multiple times, earning global acclaim. Most recently, at the 2024 China International Import Expo (CIIE), Yunjin brocade's masterpiece, \"Golden Python of Prosperity,\" was acquired by France's first lady, Brigitte Macron, marking a significant milestone in the globalization of Chinese culture.
This ancient craft is embracing innovation, seamlessly blending history with modernity and finding new resonance with younger audiences worldwide.
Reference(s):
Yunjin brocade: A treasure on the international fashion stage
cgtn.com
