The Chinese mainland's China Media Group (CMG) has unveiled the official mascot for its highly anticipated 2025 Spring Festival Gala. Drawing inspiration from Chinese traditional culture, the mascot embodies the character \"si\" or \"巳\" from oracle bone script, representing the snake in the Chinese zodiac.
With its adorable design and ancient charm, the mascot aims to bridge the gap between tradition and modernity, appealing to both young global citizens and cultural enthusiasts worldwide. The snake symbolizes intelligence and grace, reflecting the themes and aspirations for the upcoming Spring Festival.
This unveiling marks a significant moment for the Spring Festival Gala, as CMG continues to innovate and connect with a diverse, globally connected audience. The mascot is set to feature prominently in gala promotions, merchandise, and interactive digital experiences, fostering engagement across cultures and generations.
Reference(s):
cgtn.com
