China Media Group (CMG) has officially unveiled the theme and logo for its highly anticipated 2025 Spring Festival Gala, signaling the commencement of the Year of the Snake on the Chinese lunar calendar set for late January 2025.
The gala's theme, \"Year of the Snake, Keep Your Spirits Awake\" (\"巳巳如意，生生不息\"), warmly invites Chinese communities around the world to partake in the New Year's Eve celebrations. This theme encapsulates a spirited call for resilience and continuous growth, resonating deeply with the global audience.
The Chinese lunar calendar, renowned for its 60-year cycles, assigns each year a combination of 10 \"Tiangan\" and 12 \"Dizhi\" characters. The Year of the Snake, represented by the characters \"乙巳\", is traditionally associated with wisdom and grace.
The newly revealed logo features two \"巳\" characters positioned side by side. The design intricately flips the right character to create a mirror image, a nod to the traditional Chinese aesthetics of pairing ruyis. The ruyi, a decorative symbol in Chinese culture, embodies the aspiration for fulfilled wishes, aligning perfectly with the first part of the gala's theme.
The second part of the theme, \"生生不息\", translates to the endless cycle of life, highlighting the perpetual nature of growth and renewal. Together, the theme and logo not only celebrate cultural heritage but also inspire a forward-looking spirit among attendees.
CMG's 2025 Spring Festival Gala promises to be a vibrant showcase of tradition and modernity, inviting viewers from all corners of the globe to join in and celebrate the rich cultural tapestry of the Year of the Snake.
Reference(s):
cgtn.com
