Guangdong Aims for Inbound Tourism Hub
Guangdong positions inbound tourism as a growth engine, leveraging digital tech, visa ease, and cultural experiences to become the first stop for global visitors.
Culture
Explore pop culture, fashion, music, film, and art from across G20 nations and beyond.
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Bashu Corridor Fuels Economy and Inbound Tourism Boom
The Bashu Cultural Tourism Corridor in Sichuan and Chongqing drives economic growth and a surge in global visitors through heritage routes and modern experiences.
Snow Leopards on the Rise in the Chinese Mainland
As International Day of the Snow Leopard arrives, conservation and tech efforts are boosting this majestic big cat’s numbers across the Chinese mainland’s high-altitude ecosystems.
Inside Xinghe Market: Grasslands’ Colorful Pulse
Explore Xinghe Market in Inner Mongolia, where vibrant produce and lively crowds showcase the grasslands’ rich bounty and community spirit.
Dongluo Village in Jiangsu Named UN Best Tourism Village 2025
Jiangsu’s Dongluo Village becomes the province’s first rural spot named a UN Best Tourism Village, celebrating its earth art, community homestays and sustainable travel.
Digang Village Named UN Best Tourism Village for Silk Heritage
Discover how Digang Village in Huzhou, Zhejiang Province of the Chinese mainland uses an ancient mulberry-fish ecosystem to power its silk legacy, earning a place on UN Tourism’s 2025 Best Tourism Villages.
Infrared Imaging Unveils Hidden Warring States Silk Manuscripts
Infrared imaging reveals over 40 hidden characters in 2,000-year-old Warring States Zidanku silk manuscripts, offering insights into ancient science and preservation.
Youth and Tech Revitalize China’s Intangible Heritage
Discover how young innovators and cutting-edge tech are breathing new life into China’s 44 UNESCO-listed intangible heritage items, making cultural preservation a global digital experience.
UNESCO Expert Calls for Global Action to Protect Cultural Treasures
UNESCO’s Shahbaz Khan urges global action to prevent cultural relic theft after the Louvre heist, calling for tech innovation and tighter museum security.
Jikayi Village in Sichuan Named 2025 UN Best Tourism Village
Jikayi Village in Danba County, Sichuan Province on the Chinese mainland has been named a 2025 UN Best Tourism Village for its sustainable, culture-driven tourism model.