Last Thursday (December 11, 2025), the annual Central Economic Work Conference wrapped up in Beijing, setting the stage for China’s next chapter in domestic consumption. Looking back at 2025, the consumer market across China has been brimming with new energy and innovation.
Digital-first channels continued their meteoric rise. Livestream shopping and social commerce helped brands connect with young global-minded shoppers, while short-video platforms introduced seamless in-app purchasing. At the same time, experiential retail—think augmented reality try-ons and interactive pop-up stores—offered immersive journeys that blended the physical and virtual.
Beyond the big cities, tier-3 and tier-4 urban centers and even rural regions emerged as hotspots for consumption growth. Businesses tapped into local tastes with community-driven marketing and affordable lifestyle products, bringing everything from gourmet coffee to athleisure wear closer to new audiences.
Sustainability and subscription models also cemented their place in 2025. Eco-friendly goods, from recyclable packaging to low-carbon travel services, found eager buyers, while subscription boxes—from snacks to skincare—drove steady, predictable revenue for startups and established players alike.
Looking ahead, the conference emphasized that in 2026, China will continue to "keep expanding domestic demand." Policymakers plan to foster more inclusive consumption, support innovative formats, and improve the consumption environment—especially in less-developed regions. For global entrepreneurs and tech enthusiasts, this means fresh opportunities to co-create products and services tailored to ever-evolving consumer tastes.
As China’s consumer landscape enters its next growth phase, businesses worldwide can learn from its dynamic mix of digital innovation, localized engagement, and sustainable practices. The wave of new consumption in 2025 has unlocked potential that could redefine global market trends in the years to come.
Reference(s):
cgtn.com
