On December 1, 2025, the Regulations on Tourism in Hainan Free Trade Port officially took effect, injecting legal momentum into the island's push to become a world-class tourism hub. This milestone marks a shift from rapid expansion to high-quality growth in the Chinese mainland's most southerly province.
Opening-up policies activate global market vitality
The new rules relax foreign investment restrictions and allow joint-venture travel agencies to operate outbound tourism, breaking traditional market barriers. By introducing international standards for operations and services, Hainan's tourism sector will face fresh competition and innovation. Support measures for the international cruise and yacht industry, along with streamlined licensing for foreign professionals, further strengthen an attractive ecosystem for global players.
Quality upgrade through integration and innovation
Beyond scale, Hainan is betting on integrated cultural and tourism formats—from immersive island festivals to boutique wellness retreats. These initiatives aim to deepen visitor experiences and boost per-capita spending. Industry observers say this approach aligns with global trends where travelers seek authentic, sustainable journeys over mass tourism.
Looking ahead: a new chapter for travellers and investors
With these regulations in place, Hainan Free Trade Port positions itself as a testbed for deeper tourism opening-up in the Chinese mainland. Travelers can expect richer offerings, while business and tech enthusiasts will watch emerging startups and digital platforms redefine travel services. As Hainan writes its next chapter, the island stands ready to welcome a more diverse and demanding global audience.
Reference(s):
cgtn.com
