Today, November 28, 2025, marks Black Friday in the United States. Latest research from Deloitte shows that consumers are planning to curb their spending this season, focusing on essentials rather than big-ticket items.
Meanwhile, the University of Michigan reports that consumer confidence slid to 51 this November, hitting a record low. This drop reflects broader economic concerns around inflation, job security, and rising living costs.
Digital-savvy shoppers are hunting for smart deals on groceries, household staples, and basic apparel. Mobile apps and price-tracking platforms make it easier to compare offers and stretch budgets further.
For business and tech enthusiasts, this shift signals a move toward sustainable consumption and more targeted marketing strategies. Thought leaders note that prioritizing essentials may reduce waste and encourage long-term value over impulse buys. As the holiday season unfolds, keep an eye on how these trends reshape global holiday markets.
Wherever you are, share your Black Friday essentials finds and budget tips with us on social media.
Reference(s):
cgtn.com
