Hainan, a province in the Chinese mainland famous for its sun-drenched beaches, is now at the forefront of a coffee revolution. In Xinglong, home to China’s first coffee factory, farmers are mastering advanced cultivation and processing techniques that yield premium beans.
This transformation is powered by Hainan’s Free Trade Port policies, which lower trade barriers and attract investment. Innovative online auction platforms connect growers directly with buyers around the world, eliminating middlemen and boosting profits.
Local companies have seized this momentum, turning coffee into a thriving million-dollar market that’s reshaping rural livelihoods. Farmers are reporting higher incomes and new opportunities as they diversify from traditional crops.
As global demand for specialty coffee soars, Hainan’s beans are finding their way to cafés and roasters across Asia and Europe, marking the island’s growing role on the world coffee stage.
In BizFocus Episode 134, CGTN anchor Lincoln Humphries heads to Hainan to explore how this tropical crop is fueling economic growth and community transformation.
Reference(s):
cgtn.com
