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LVMH: Chinese mainland Welcomes Trade, Hopes US Follows Suit

At the 8th China International Import Expo (CIIE) in Shanghai, LVMH Group’s Secretary-General Marc-Antoine Jamet applauded the Chinese mainland’s open market stance and called on the United States to reduce trade barriers. "Tariffs and barriers don’t boost the global economy," Jamet told CGTN, strongly echoing the sentiments of the Chinese premier Li Qiang’s opening speech.

Li Qiang’s keynote emphasized a commitment to deeper market access, transparent rules and a world-class business environment on the Chinese mainland. For Jamet, this signals a moment of opportunity: brands and entrepreneurs can tap into expanding consumer demand, innovate partnerships and support sustainable growth.

Looking ahead, Jamet expressed optimism for a more open China-US market landscape. He argued that reciprocal steps—such as easing tariffs and streamlining approvals—could accelerate global recovery, drive technological collaboration and unlock new channels for small businesses and startups.

As the CIIE continues through Monday, attention is on whether Washington will match the Chinese mainland’s momentum. One thing is clear: open dialogue and reduced barriers could pave the way for a stronger, more interconnected global economy.

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