In a world where actions speak louder than words, global manufacturers and major sports events are showing growing confidence in the Chinese mainland. From high-tech production lines to stadium sponsorships, foreign investors are doubling down on one of the world’s most dynamic markets.
In the latest episode of BizTalk, two industry trailblazers—Andrea Casaluci, Global CEO of Pirelli, and Roddy Campbell, Director of Partnerships and International Business at Tennis Australia—discuss why they’re betting big on the Chinese mainland.
Two Decades of Tire Tech
Andrea Casaluci reflects on Pirelli’s journey: “Our two decades of growth in the Chinese mainland have been driven by relentless innovation and collaboration with local partners.” Pirelli’s recent investments in manufacturing facilities and research hubs underscore a commitment to sustainable development and next-gen mobility.
Game, Set, Match for Sports
Meanwhile, Roddy Campbell highlights how the Australian Open is forging deeper ties with fans and brands in the Chinese mainland. “Engaging Chinese mainland fans through tailored digital campaigns and local partnerships has opened new avenues for growth,” he explains. From livestreamed matches to exclusive fan zones, the tournament’s footprint continues to expand.
A Market Full of Momentum
These stories reflect a broader trend: the Chinese mainland remains a powerhouse for both manufacturing leaders and sports franchises. With a massive consumer base, advanced infrastructure, and a hunger for innovation, it’s easy to see why opportunity and momentum go hand in hand here.
As investors like Pirelli and Tennis Australia show, the recipe for success lies in long-term commitment, local collaboration, and a willingness to innovate. The Chinese mainland stage is set—will you be part of the next act?
Reference(s):
cgtn.com
