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Global Buyers Flock to Shanghai for S/S 2026 Fashion Gala

From October 9, Shanghai Fashion Week Spring/Summer 2026 kicked off, marking a lively start to the season's fashion gala. This year's event has attracted a wave of foreign buyers and designers to Shanghai, a style hub in the Chinese mainland. For many international visitors, it's their first trip to the city, drawn by fresh fashion opportunities.

Across showrooms and runway tents, attendees are discovering collections that intertwine global trends with local creativity. This influx of international participants is creating a buzz, laying the groundwork for cross-cultural partnerships.

With the gala in full swing, keep an eye out for emerging talent and bold new labels that could redefine spring and summer wardrobes worldwide. For young global citizens, business enthusiasts, and travelers alike, Shanghai Fashion Week promises a dynamic glimpse into the future of fashion.

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