China’s consumer sector is poised for a vibrant rebound in 2025, according to McKinsey’s latest report. The study identifies three key drivers: the rise of the “cool economy” amid a scorching summer, a record influx of inbound travelers, and renewed momentum in IPO markets. Add to that the global appeal of Chinese cultural IPs, and you have a recipe for sustained growth.
The “Cool Economy” Takes Off
From energy-efficient air conditioners to heat-smart apparel, consumer spending is shifting toward products that help people stay refreshed. This seasonal boom offers opportunities for both homegrown startups and international brands tapping into China’s trend-savvy shoppers.
Tourism Powers Local Markets
As travel restrictions continue to ease, inbound tourism is surging past pre-pandemic levels. Major cities are seeing a rush of visitors eager to explore historic sites, sample local cuisine, and participate in immersive cultural experiences—fueling growth in hospitality, retail, and entertainment.
Chinese Cultural IP Goes Global
Movies, music, gaming and fashion rooted in Chinese stories and aesthetics are finding audiences far beyond China. The report highlights how strategic collaborations and digital platforms are turning cultural icons into international phenomena.
IPOs and Markets Spark Confidence
After a period of pause, the capital market is back in the spotlight. A wave of consumer-focused companies is testing local stock exchanges, signaling stronger investor sentiment. McKinsey senior partner Daniel Zipser notes that vibrant IPO activity underpins broader consumer confidence.
Looking ahead, Zipser suggests that a mix of policy support for travel infrastructure, continued investment in cultural exports, and market-friendly reforms will be crucial to keeping China’s consumer revival on track.
Reference(s):
cgtn.com
