Lucid Waters, Lush Mountains: Nature’s Key to Sustainable Growth video poster

Lucid Waters, Lush Mountains: Nature’s Key to Sustainable Growth

In a recent interview with CGTN, Ma Chaode, UNDP assistant resident representative in the Chinese mainland, spotlighted the vital role of “lucid waters, lush mountains” in building ecological civilization and achieving the UN 2030 Sustainable Development Goals. This simple yet powerful concept underscores a universal truth: without healthy ecosystems, no industry—whether primary, secondary, tertiary, or quaternary—can truly flourish.

From rice paddies that rely on clean water to tech hubs needing stable energy, these natural assets are the backbone of global value chains. Ma pointed out that the health of rivers and forests directly influences food security, industrial productivity, and community well-being—highlighting how environmental stewardship fuels economic vitality worldwide.

For young entrepreneurs and innovators, this message hits home. Sustainable agriculture startups need reliable water sources, while renewable energy companies depend on intact landscapes for wind farms and solar projects. Even digital nomads and travelers are drawn to pristine environments, fueling the rise of eco-tourism across countries and regions.

Ma’s call to action is clear: policymakers, businesses, and changemakers must invest in natural capital as seriously as they invest in infrastructure or technology. By aligning national strategies with the UN 2030 Sustainable Development Goals and prioritizing ecological assets, we pave the way for resilient economies and healthier communities.

As the world navigates complex challenges—from climate change to resource scarcity—the principle of “lucid waters, lush mountains” offers a shared vision. It bridges cultures and borders, reminding us that protecting our planet is not just an environmental mandate but a vital investment in our collective future.

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