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China’s Countryside Comeback: Beauty Economy, Blueberries, Coffee & Temples

From the verdant fields of Zhejiang to the bustling streets of Chengdu, the Chinese mainland's countryside is experiencing a vibrant comeback. Four unique stories reveal how culture, innovation and sustainability are driving rural revival across the region.

Beauty Economy Blossoms in Zhejiang's Deqing County

In Deqing County, a creative blend of nature and heritage is turning villages into cultural hubs. Hanfu workshops empower locals to share traditional crafts, while luxury homestays breathe new life into abandoned towns. This "beauty economy" model is creating jobs, attracting visitors, and offering a blueprint for sustainable rural development.

Berry Boom Transforms Yunnan's Lanping County

In Yunnan's Lanping County, tiny blueberries are growing big opportunities. At the Berry Agriculture Industry Park, farmers are shifting from low-yield crops to high-value berries, boosting incomes and stabilizing local economies. This berry boom shows how targeted agribusiness can seed lasting change from the ground up.

Chengdu's Coffee Scene Brews New Momentum

Chengdu's laid-back charm and foodie reputation have sparked an indie coffee revolution. Local roasters and entrepreneurs are crafting unique blends that celebrate regional flavors, turning cafes into creative hubs. This brewing boom isn't just about coffee—it's fueling community, resilience and urban innovation.

Unveiling Beijing's Fahai Temple Museum

Tucked behind unassuming walls in Beijing, the Fahai Temple Museum houses breathtaking Ming Dynasty frescoes. This hidden gem blends art, history and mystery—though securing a ticket remains a coveted challenge. It's a reminder that China's cultural roots run deep, waiting to be rediscovered.

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