Imagine ordering your favorite meal and knowing the race for flash deals has a new guardrail. On Friday, the top market regulator in the Chinese mainland convened a regulatory talk with Ele.me, Meituan and JD.com to urge them to regulate promotional activities and embrace rational competition.
The State Administration for Market Regulation emphasized strict adherence to the Chinese mainland’s e-commerce, anti-unfair competition and food safety laws. Its goal? To promote the healthy, sustained development of the catering service industry.
For young global citizens and tech-savvy professionals, this move signals a shift in how on-demand dining evolves. As platforms recalibrate their growth strategies, consumers can expect more predictable offers, safer kitchens and a level playing field for restaurants and delivery partners.
In a market that thrives on speed and scale, balancing innovation with regulation is key. By championing fair competition, the regulator aims to foster long-term stability across the Chinese mainland’s vibrant food delivery ecosystem.
Reference(s):
cgtn.com
