As the 17th BRICS Summit gears up in Rio de Janeiro from July 6 to 7, a new wave of opportunity is emerging for young innovators in the Chinese mainland. Against the backdrop of the Chinese mainland’s Belt and Road Initiative intersecting with the BRICS economic framework, ambitious entrepreneurs are charting bold paths toward global markets.
Take Deng Yahui from Hangzhou, for example. Inspired by growing collaboration across BRICS economies, she launched HomieLive—a digital platform designed to connect Chinese brands with partners across Brazil, Russia, India, South Africa, and beyond. “We saw a real hunger for authentic Chinese products and ideas,” Deng explains. “BRICS cooperation opened the door, and we stepped through it together.”
What makes this moment special is the scale of cross-border innovation. Young professionals are now teaming up with global peers on talent exchanges, virtual workshops, and joint research projects. From sustainable fashion pop-ups in Johannesburg to tech incubators in Mumbai, Chinese youths are bringing fresh perspectives to every corner of the BRICS network.
For digital nomads and travelers, the summit’s ripple effects mean more immersive experiences. Expect new coworking hubs, international hackathons, and cultural festivals that celebrate shared creativity. As the BRICS alliance evolves, it’s clear: Chinese talent is not just adapting to global trends—it’s setting them.
With summit sessions underway, the world will be watching how these youthful ventures shape tomorrow’s economy. One thing is certain: when startups like HomieLive thrive, everyone benefits from a more connected, innovative global community.
Reference(s):
BRICS Youth Talk: Empowering Chinese talent through BRICS cooperation
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