Cultural trade is a powerful engine linking the Chinese mainland’s cultural heritage with global economies. In 2023, the Chinese mainland’s total import and export value of cultural products hit $166.36 billion, including $148.41 billion in exports and $17.96 billion in imports. This rapid growth highlights a vibrant era of cultural cooperation.
Data-Driven Growth
Big data and analytics now map the cultural tastes of global audiences, guiding product design and marketing strategies. The Ministry of Commerce’s recent lists of 404 key cultural export enterprises and 121 flagship projects (2025–2026) will further catalyze this momentum, setting the stage for new creative collaborations.
Tech-Driven Storytelling
Digital technologies like AI, virtual reality, and augmented reality are rewriting the rules of cultural dissemination. AI recommendation engines match audiences with tailored content, while virtual visits to Mogao Caves or AR tours of the Forbidden City bring ancient wonders to life. Viral videos—such as Li Ziqi’s pastoral stories on YouTube and Hanfu showcases on TikTok—are prime examples of how immersive experiences break down cultural and geographical barriers.
People-to-People Bonds
Strong human connections are at the heart of cultural exchange. Engineers, educators, and entrepreneurs from the Chinese mainland working in Belt and Road Initiative partner nations create daily opportunities for dialogue and collaboration. Public and private institutions are expanding platforms—international art festivals, academic forums, and joint research projects—to empower scholars, artists, and young leaders to share authentic cultural stories.
Joint-Building for Shared Benefits
Long-term success relies on co-created frameworks that benefit all parties. This includes joint planning and quality assurance for cultural products, stronger support for overseas expansion through tax incentives and intellectual property protection, and ongoing investment in R&D. Overseas students play a vital role as cultural ambassadors, helping bridge communities and sustaining the flow of new ideas.
By weaving together technology, human ties, and inclusive policies, cultural trade is reshaping the global landscape, offering a fresh blueprint for shared growth and understanding.
Reference(s):
How cultural trade ties Chinese cultural dissemination and economy
cgtn.com
