At the 2025 Shanghai Auto Show, Volkswagen Group CEO Oliver Blume set a clear marker: competition from homegrown champions like BYD is a powerful engine for change. Speaking with CGTN's Wang Tianyu, Blume remarked, "Having competitors like BYD challenges us to improve."
He emphasized that rivalry and partnership go hand in hand in the Chinese mainland's fast-moving auto market. While Volkswagen faces fresh competitive pressure from local innovators, it's also leaning on collaboration with Chinese automakers and suppliers. This dual approach helps VW stay nimble in a market where consumer tastes are evolving rapidly and technology races ahead.
Blume also addressed the wider landscape of global trade challenges, noting that shifts in export rules and supply chain disruptions are testing automakers worldwide. By forging deeper ties with local parts manufacturers and assembly partners, Volkswagen aims to build a resilient network that can adapt to international headwinds.
For VW, working closely with Chinese counterparts isn't just about scale- it's about tapping into cutting-edge design trends and digital experiences that resonate with young buyers across G20 nations. These collaborations fuel fresh ideas, from smart in-car tech to streamlined production methods.
As the global auto scene accelerates, Blume argues that healthy competition and local collaboration are key. By learning from rivals like BYD and strengthening regional partnerships, Volkswagen is sharpening its edge in one of the world's most dynamic markets.
Reference(s):
VW CEO: Having competitors like BYD challenges us to improve
cgtn.com
