Competition as a Catalyst for Innovation
Volkswagen Group CEO Oliver Blume told CGTN that open rivalry in the Chinese mainland’s auto market is reshaping the automaker’s approach to research and development. 'Competition is good for developing innovations, and Volkswagen is benefiting a lot from learning in the Chinese mainland,' Blume said.
Accelerating R&D With Local Speed
By tapping into the fast-moving ecosystem of local startups and tech giants, VW’s teams in Shanghai and beyond are slashing design-to-prototype timelines. Rapid testing, real-time feedback, and agile workflows are now central to refining electric drivetrains and in-car software updates.
Global Lessons, Local Impact
Insights gleaned from the Chinese mainland’s EV boom are flowing back to VW’s global hubs. From Europe to Latin America, engineers are adopting leaner processes, unlocking faster model updates and more adaptable features tailored to local tastes.
What This Means for You
For young global citizens and business-minded tech enthusiasts, Volkswagen’s strategy offers a blueprint: embrace fast-paced markets as real-world R&D labs. Whether you’re building a startup or steering corporate strategy, learning from local speed can help you outpace the competition.
Reference(s):
We are benefiting a lot from learning in China: Volkswagen CEO
cgtn.com
