China’s parent-child economy is surging as a key growth driver, transforming urban commercial hubs into family-friendly destinations. Playgrounds are popping up in shopping malls, restaurants are rolling out kid-savvy menus, and hotels are unveiling family-themed suites to cater to dynamic households.
Backed by the nationwide rollout of the three-child policy and government efforts to foster a more family-friendly society, this sector is entering a golden age. According to the National Bureau of Statistics, by the end of 2024, there were about 240 million children aged 0 to 15 in China, making up 17.1% of the total population. With consumption upgrades underway, experts estimate that the parent-child market will exceed 5 trillion yuan (about $685 billion) by 2025.
Millennials and Gen Z parents are leading the charge. With rising incomes and shifting values, they seek high-quality experiences that blend bonding, education, and adventure. Travel has emerged as a top choice for family time. As the May Day holiday approaches, parents Xia Ye and Hu Peng are planning a trip to Wuxi’s Three Kingdoms Theme Park with their five-year-old son. Their friend Yao Liu’s daughter, also five, has already explored Shanghai Disneyland, Sanya’s beaches, Zhuhai’s Chimelong Ocean Kingdom, and even Universal Studios Japan.
Businesses are responding fast. Malls are integrating interactive play areas, hotel chains are designing kid-centric rooms, and eateries are collaborating with nutritionists to create balanced, fun menus. This shift not only boosts foot traffic and brand loyalty but also reflects a broader trend: experiences that resonate with both parents and children.
For entrepreneurs and innovators, the parent-child segment offers fertile ground for growth. Whether it’s edutainment apps, sustainable family travel packages, or immersive retail concepts, the opportunity to engage a generation of parents and young explorers is immense. What family-friendly feature would you prioritize on your next outing?
Reference(s):
Parent-child consumption emerges as a key growth driver in China
cgtn.com
