The fifth China International Consumer Products Expo (CICPE) in Hainan has become a launching pad for businesses seeking fresh growth across ASEAN and beyond. As one of the world’s fastest‑growing consumer gatherings, CICPE offers a dynamic stage for brands to connect with new audiences, spot market trends and forge partnerships.
Thailand, a close economic and trade partner of the Chinese mainland, is making a big splash with 63 brands from 15 enterprises. This year’s lineup highlights food innovation alongside wellness, skincare and spa products—sectors where Thai creativity and tradition naturally shine.
“Our companies are leveraging freeze‑dried technology to reinvent classic Thai flavors,” says Kajtiti Wiwatwanont, consul‑general of Thailand in Guangzhou. “Items like Tom Yum Kung and Som Tum let busy consumers enjoy authentic tastes anytime, anywhere.”
Beyond food, Thai wellness products are drawing attention. Bird’s nest soap and herbal balm—long favorites among visitors to Thailand—have become top picks at the expo. These offerings showcase how traditional ingredients can meet modern self‑care needs.
By tapping into CICPE’s massive footfall and global buyer network, Thailand’s exhibitors are poised to strengthen ties across ASEAN’s 650‑million‑strong consumer base. For young entrepreneurs and innovators, this fusion of heritage, technology and market opportunity illustrates how regional collaboration can spark the next wave of consumer trends.
Reference(s):
Thai official: CICPE helping unlock potential of ASEAN market
cgtn.com
