In response to growing global tariff pressures, Chinese exporters are proactively shifting their focus to harness the vast potential of the domestic market. A joint proposal from the China General Chamber of Commerce and six other national trade associations is urging grocery chains, department stores, e-commerce platforms, and wholesale markets to set up dedicated "green channels" for exporters.
Experts describe this move as a strategic response to evolving economic conditions, aimed at unlocking domestic demand through supply-side reforms. Data reveals that China's total retail sales of consumer goods reached an impressive 48.79 trillion yuan last year—a figure that significantly outpaces its exports, particularly to the United States.
Industry leaders are taking swift action. For example, JD.com has pledged to purchase at least 200 billion yuan worth of export-to-domestic goods over the coming year while building a dedicated system to convert exports for local consumption. Kong Xiangying, vice president of JD.com, explained that the company will deploy professional on-site teams, provide intensive training, increase subsidies, and set aside exclusive areas for high-quality export products.
This strategic pivot not only underscores the resilience of Chinese exporters but also highlights the enormous potential of a market driven by domestic consumption. As global trade dynamics continue to evolve, such proactive measures may pave the way for sustainable economic transformation and long-term growth.
Reference(s):
Expert: Chinese exporters' shift to domestic market a proactive move
cgtn.com
