In 2024, cross-border e-commerce took center stage in the Chinese government work report for the eleventh consecutive year, highlighting its pivotal role in the global market. Among the booming trends, the rise of blind-box merchandise has emerged as a favorite, captivating audiences around the world.
Leading the charge is Geng Lu, the charismatic English-language livestream host of WanderLens. Her livestream studio has become a hotspot for enthusiasts eager to unbox and explore the allure of these tiny surprises. Through engaging live sessions, Geng Lu showcases how blind boxes are winning hearts globally, offering a blend of excitement and mystery that resonates with diverse audiences.
Expanding the horizons of storytelling, CGTN's Wander Lens 2025 project has launched an innovative initiative by mailing cameras to individuals from all walks of life. These "Light Catchers" embark on missions to capture the fleeting moments of their everyday lives, from snowy peaks to sunlit classrooms. Their footage provides a unique lens into the hidden stories and unexpected joys that define our global community.
This collaborative effort not only highlights the popularity of blind-box livestreaming but also fosters a deeper connection among viewers worldwide. By blending commerce with authentic storytelling, projects like WanderLens are redefining how we engage with products and each other in an increasingly connected world.
Reference(s):
Unboxing the world: A blind-box livestreamer's global adventure
cgtn.com
