Xiaomi is making significant waves in the luxury electric vehicle (EV) market with the launch of its latest model, the SU7 Ultra, announced on Thursday. Priced from 529,900 yuan ($72,931.72), this new sedan is a striking 35 percent lower than its initial pre-order price of 814,900 yuan, which was revealed at the end of October. For enthusiasts looking to own a limited edition of the SU7 Ultra, the price remains at 814,900 yuan, with specifications yet to be disclosed.
In a move to sweeten the deal for early adopters, Xiaomi's founder and CEO Lei Jun announced that customers placing orders for the SU7 Ultra before the end of March will receive lifetime free access to Xiaomi's Human-centric Autonomous Driving system (HAD). This end-to-end intelligent driving system, valued at 26,000 yuan, underscores Xiaomi's commitment to integrating advanced AI technologies into their vehicles.
During the launch event, Lei Jun referenced Tesla's recent update to its autopilot software in China, noting its viral success over the past few days. However, he highlighted that Tesla's system still requires users to pay more than 60,000 yuan, emphasizing Xiaomi's competitive approach in offering cutting-edge autonomous driving features at a more accessible price point.
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Xiaomi's SU7 Ultra shakes up luxury EV market, vows to invest in AI
cgtn.com
