Move over salon appointments – China's press-on nail industry is revolutionizing beauty routines worldwide. Fueled by TikTok trends and a growing DIY culture, these affordable, intricately designed nail art exports surged 35% year-over-year in 2024, according to Guangzhou customs data analyzed by CGTN.
At Guangzhou's Baiyun Cosmetic Market – the world's largest beauty product wholesale hub – vendors showcase thousands of designs ranging from minimalist French tips to 3D floral patterns. "International buyers love our customization options," says Li Mei, a third-generation nail manufacturer. "We can produce small batches matching celebrity looks within 48 hours."
Why Global Markets Are Biting
- Price Point Magic: At $2-$10 per set, press-ons undercut salon visits by 80%
- Tech-Driven Designs: Augmented reality apps let users virtually 'try on' nails pre-purchase
- Sustainability Shift: Recyclable plant-based options cater to eco-conscious Gen Z buyers
Major beauty retailers like Ulta and Sephora now dedicate shelf space to Chinese brands, while cross-border e-commerce platforms report 200% growth in nail product shipments to North America and Europe. Industry analysts predict the $780 million market could triple by 2027 as manufacturers integrate NFC chips for authenticity verification and temperature-reactive polish.
Reference(s):
BizFocus Ep.120: China's press-on nails soar in global popularity
cgtn.com
