The live broadcast of China Media Group (CMG)'s cultural gala celebrating the 2025 Chinese Lantern Festival was a massive success, garnering an impressive 459 million views across all platforms. This marks a significant 30% increase compared to last year, CMG announced on Thursday.
Held on Wednesday evening, the Lantern Festival Gala not only celebrated this traditional Chinese festival but also received widespread acclaim from a global audience. The event sparked 168 hot topics on social media, with phrases like \"The Lantern Festival is fantastic!\" and \"core characters Ne Zha and Ao Bing attend the Lantern Festival\" trending across various platforms.
From CMG's Spring Festival Gala to the Lantern Festival Gala, the blend of heritage and innovative expressions of Chinese culture continues to bring joy and warmth to audiences both at home and abroad. These galas serve as an important window for the world to understand and appreciate the rich cultural tapestry of China.
Reference(s):
cgtn.com
