China's 'Two Mountains' philosophy – valuing both ecological preservation and economic innovation – is fueling a frosty revolution. Financial institutions are now channeling resources into the burgeoning ice and snow economy, transforming snowy landscapes into engines of sustainable growth across Northeast China.
From Theory to Slopes
The shift from 'lucid waters and lush mountains' to embracing 'snow and ice as assets' reflects China's evolving environmental strategy. This winter sports boom aligns with global sustainability trends, creating opportunities in equipment manufacturing, eco-tourism, and digital infrastructure for resorts.
Melting Financial Barriers
Despite its potential, the sector faces challenges: 42% of operators cite financing hurdles according to 2023 industry reports. Banks and fintech firms are responding with tailored loan programs and green investment vehicles, prioritizing renewable energy solutions for ski facilities.
Cold Cash, Hot Market
The push comes as winter sports participation surges post-2022 Beijing Olympics, with related industries projected to reach $150 billion by 2025. International brands are partnering with Chinese developers to create year-round mountain destinations, blending sports tech with cultural experiences.
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Financial support accelerates development of Ice and Snow economy
cgtn.com
