This Spring Festival, China welcomed the Year of the Snake with a fresh twist on traditional celebrations: industrial tourism. Instead of the usual sightseeing spots, an increasing number of travelers are opting for behind-the-scenes visits to manufacturing sites, marking a significant shift in holiday trends.
Companies are quickly capitalizing on this burgeoning interest by offering facility tours that cater to tourists eager to combine immersive experiences with educational insights. Visitors can explore factories, production sites, and tech hubs, gaining a deeper understanding of the intricate processes behind everyday products.
According to data from the Beijing Municipal Bureau of Economy and Information Technology, industrial tourism reservations surpassed 300,000 across eight locations in Beijing during the eight-day holiday period from January 29 to February 4. This surge highlights the growing appeal of industrial tourism as a viable alternative to conventional travel destinations.
Among the popular destinations was Xiaomi's Beijing factory, attracting enthusiasts keen to delve into automobile production. The expansive 718,000-square-meter site, located in the Beijing Economic-Technology Development area, offered visitors a comprehensive tour of vehicle manufacturing. From welding and painting to assembly and quality inspection, tourists experienced every stage of the production process firsthand.
This trend not only enhances the tourist experience by providing unique and informative visits but also showcases China's advancements in various industries. As industrial tourism continues to gain momentum, it is poised to become a staple of Spring Festival celebrations, offering a blend of education, innovation, and cultural exploration.
Reference(s):
China's factory tours emerge as new travel trend in Spring Festival
cgtn.com
