The 2025 Spring Festival holiday in China delivered a powerful boost to domestic tourism and consumer activity, with 501 million trips recorded nationwide between January 28 and February 4. Official data reveals a 5.9% year-on-year increase in travel, while spending surged to 677 billion yuan ($93 billion) – a 7% jump that signals growing economic confidence.
Tech-Driven Tourism
Mobile payment platforms and AI-powered travel apps streamlined bookings for attractions like Harbin's ice festivals and Hainan's tropical resorts. Social media trends show a 22% rise in posts tagged #CulturalHeritage as young travelers prioritized visits to historic sites.
Regional Highlights
Northeast China's subzero destinations saw 140% hotel occupancy rates, while southern provinces leveraged warm weather to boost outdoor event revenue by 18%. Cross-border tourism to neighboring countries and regions grew 12%, with simplified visa processes driving demand.
Economic Implications
Analysts note the spending surge aligns with China's latest retail growth forecasts, particularly in sustainable travel initiatives and experiential consumption. The holiday's success underscores the increasing importance of cultural tourism in domestic economic strategies.
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Graphics: Spring Festival tourism and consumption boom in China
cgtn.com
