The Chinese mainland's 2025 Spring Festival holiday has set several new records in travel, leisure, dining, and overall consumption. This celebration marks the first since the Spring Festival was inscribed on the UNESCO Intangible Cultural Heritage list late last year.
During the holiday period, millions of people across the mainland traveled domestically, exploring destinations and engaging in leisure activities more than ever before. Dining establishments reported significant increases in patronage, reflecting the festive spirit and elevated consumer confidence.
Experts attribute the surge in consumption to a combination of economic recovery and the heightened cultural recognition following the UNESCO listing. The Spring Festival, with its deep-rooted traditions and widespread appeal, continues to play a pivotal role in uniting communities and boosting the domestic economy.
As the first celebration since the prestigious UNESCO acknowledgment, the 2025 Spring Festival has not only reinforced its cultural importance but also demonstrated its capability to adapt and thrive in a modern context.
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China's 2025 Spring Festival sees record-breaking travel, consumption
cgtn.com