At the World Economic Forum Annual Meeting 2025, Martin Sorrell, founder and executive chairman of S4 Capital and a leading figure in the modern advertising industry, emphasized the increasing importance of the Global South.
Speaking to CGTN's Guan Xin, Sorrell stated that traditional Western powers must recognize the rise of emerging economies, including the Global South, the BRICS, and the Next Eleven. \"These regions are driving the world towards a more balanced, nuanced and non-unipolar global order,\" he remarked.
This perspective underscores the shifting dynamics in the global economic landscape, highlighting the pivotal role that emerging markets play in shaping international relations and economic trends.
Reference(s):
cgtn.com
