The Chinese mainland is gearing up for the upcoming Spring Festival with a month-long online shopping event set to begin on January 7 and run through February 5. Organized by the Ministry of Commerce in collaboration with several government departments and the China Consumers Association, this event marks the first nationwide online sales promotion following the recognition of the Spring Festival on UNESCO's Representative List of the Intangible Cultural Heritage of Humanity in December 2024.
This festive shopping spree aims to cater to consumers' needs during the holiday season, promote traditional Chinese culture, and boost e-commerce sales across the country. The grand launch ceremony will take place in Jiujiang, Jiangxi Province, featuring a variety of activities such as displays of festive goods and exhibitions highlighting intangible cultural heritage.
Various regions and e-commerce platforms across China will host unique events to celebrate the Spring Festival. These include local product promotions, themed exhibitions, and cultural performances that emphasize the rich traditions of the holiday.
One standout event is the Silk Road e-commerce Spring Festival celebration in Shanghai, beginning January 22. This initiative will promote tourism products aimed at visitors traveling to China for the Spring Festival, enhancing the overall festive experience.
Additionally, festive goods will be available on the global versions of major e-commerce platforms, ensuring that overseas Chinese and international customers can partake in the celebrations. This global outreach not only meets the diverse needs of consumers but also showcases China's vibrant culture to the world.
Reference(s):
China announces month-long online shopping event for Spring Festival
cgtn.com
