China is set to elevate its ice-and-snow tourism to new heights with a strategic plan unveiled by the National Development and Reform Commission. The initiative focuses on the northeastern region, particularly the vibrant city of Harbin, renowned for its stunning winter landscapes and ice sculptures.
In a move designed to attract more foreign visitors, Harbin will extend its visa-free transit period for foreigners passing through the city from 72 hours to 144 hours. This extension aims to make Harbin a more accessible and enticing destination for global travelers seeking unique winter experiences.
The action plan also emphasizes coordinating visa-exempt transit policies across other northeastern areas, creating a unified and welcoming environment for tourists. Additionally, China is targeting domestic tourists from major regions such as Beijing-Tianjin-Hebei, the Yangtze River Delta, and the Guangdong-Hong Kong-Macao Greater Bay Area to explore the winter wonders of the northeast.
Local governments will receive support to implement measures that promote ice-and-snow tourism, including the establishment of special local holidays to enhance the visitor experience. Strengthening partnerships with travel platforms will also be a key component of the strategy, ensuring that tourists have seamless access to information and booking services.
Harbin has already demonstrated the immense potential of ice-and-snow tourism. In the winter of 2023-2024, the city welcomed over 87 million visitors, marking a 300% increase from the previous year. Tourism revenue soared to 124.8 billion yuan (approximately $17.4 billion), reflecting a staggering 500% year-on-year growth. These impressive figures highlight the significant economic impact of ice and snow resources on Harbin and the broader northeastern region.
With these ambitious plans, China aims to solidify Harbin's status as a premier winter destination, fostering both economic growth and cultural exchange through the magic of ice and snow.
Reference(s):
cgtn.com
