Visitors to the Great Wall in Beijing's Yanqing District can now experience the iconic landmark from the air, showcasing a growing trend of immersive, tech-driven consumption scenarios in China.
A similar innovative tour is available at Xiazhu Lake National Wetland Park in Zhejiang, where visitors can explore the wetlands from a helicopter, blending technology with natural beauty.
These emerging activities highlight the rise of new consumption scenarios that are reshaping various sectors by introducing advanced technologies such as artificial intelligence (AI), blockchain, and big data. Central to this shift, these technologies enable businesses to offer highly personalized and interactive experiences that merge the digital and physical worlds.
Technological Integration and Innovations in Consumption
Unique experiences that blend entertainment, technology, and lifestyle are increasingly on offer. For instance, visitors to a shopping mall in Beijing can dive into a 16-meter-deep pool, created using 3D printing technology for an immersive underwater experience. As one consumer, Mr. Wu, said, \"It was a truly special experience. I've always wanted to find a place like this.\"
\"New consumption is a hallmark of the digital economy,\" said Bao Haixu, a professor at Lanzhou University. \"It's not just a product of evolving consumer habits but a completely new paradigm that integrates digital technologies to meet diverse and growing demands.\"
\"For example, with the maturation of technologies such as 3D printing and virtual reality, consumers can participate in the product design process, enabling personalized customization,\" Bao added.
Reference(s):
China's new consumption trends use tech to offer novel experiences
cgtn.com
