This year's Double 11, China's largest shopping season, kicked off 10 days earlier than previous years, running from October 8 to November 11. Major domestic e-commerce platforms such as Taobao, Tmall (under Alibaba), and JD.com launched a variety of promotions to attract both attention and orders.
The extended festival period allows a broader range of consumers to make their purchases, giving merchants ample time to prepare for the surge in sales and easing the burden on logistics providers.
The final and most critical day of the shopping spree is Monday, with the final transaction results set to be announced on Tuesday. Insiders indicate that this longest edition of the Double 11 festival has highlighted intensified competition among e-commerce giants and a shifting consumer landscape in China.
Up to 20% Discount on Home Appliances and Computers
Sales of home appliances and computers have seen a significant increase compared to the same period last year. This growth has been driven by China's trade-in programs, government subsidies, and various vouchers and discounts offered by e-commerce platforms. Consumers can enjoy discounts of up to 20 percent on a wide range of products across multiple platforms. Notably, Tmall reported an 18-fold increase in refrigerator sales on October 14 compared to the same pre-sale period last year.
These developments underscore the dynamic nature of China's e-commerce market and the evolving preferences of its consumers, making Double 11 a pivotal event for both shoppers and businesses alike.
Reference(s):
Subsidies, discounts: China's 11.11 shopping spree goes beyond that
cgtn.com
