Shiseido is doubling down on its investment in the Chinese mainland, signaling strong confidence in the region's market potential. At the 7th China International Import Expo, Toshinobu Umetsu, president and CEO of Shiseido China, emphasized the company's unwavering determination to strengthen its long-term partnership in the area.
Umetsu highlighted that the Chinese mainland's robust market and dynamic consumer base are pivotal to Shiseido's global strategy. \"The Chinese mainland is a crucial international market for us, and we believe in the enduring strength of Chinese consumers,\" he stated during his interview with CGTN's Gan Tian.
This strategic focus aligns with Shiseido's broader goals of expanding its footprint in key emerging markets, leveraging innovation and understanding local consumer trends to drive growth.
Reference(s):
cgtn.com
