This year marks 60 years of China-France diplomatic ties, a milestone celebrated with France being the guest country of honor at the 7th China International Import Expo. Highlighting its top luxury brands, France is showcasing its robust economic relationship with China. Among these esteemed brands, Hennessy, the renowned French cognac producer, stands out for its deep-rooted commitment to the Chinese market.
Laurent Boillot, President and CEO of Hennessy, shared his insights in an interview with CGTN's Michael Wang. Boillot emphasized Hennessy's long-term dedication to fostering strong consumer connections within China. He highlighted the brand's efforts to embrace local culture and adapt to evolving trends, ensuring that Hennessy remains a beloved choice among Chinese consumers.
As China continues to be a pivotal market for global luxury brands, Hennessy's strategic approach underscores the importance of understanding and integrating into the local landscape. By aligning with China's dynamic market trends and consumer preferences, Hennessy aims to sustain its growth and enhance its presence in the region.
Reference(s):
cgtn.com
