Beiersdorf, the global skincare giant, is turning to the Chinese market as a key driver of product innovation. In a recent interview at the 7th China International Import Expo, CEO Vincent Warnery shared insights on how the surge of Chinese beauty brands has spurred Beiersdorf to enhance its product research.
\"The rise of Chinese beauty brands has accelerated our innovation process, allowing us to offer consumers a wider range of choices,\" Warnery stated. He emphasized that this competitive landscape not only fosters creativity but also ensures that consumers benefit from cutting-edge skincare solutions.
Furthermore, Warnery underscored the critical importance of the Chinese market to Beiersdorf's global strategy. \"China remains a pivotal market for us, driving our growth and enabling us to reach a diverse and dynamic consumer base,\" he added. As Beiersdorf continues to invest in the Chinese market, the company aims to leverage local insights and trends to stay ahead in the ever-evolving beauty industry.
Reference(s):
cgtn.com
