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ISO President Commends China’s Leadership in Service Standards

At the CIFTIS 2024 event this Saturday, ISO President Sung Hwan Cho lauded China for its pivotal role in enhancing service sectors through meticulous standardization. Highlighting China's efforts, Cho emphasized the nation's significant contributions to establishing international standards in tourism, online travel, and exhibitions. He underscored the critical importance of harmonizing trade practices with standardized protocols to foster global cooperation and economic growth.

Cho's remarks come at a time when the global service industry is rapidly evolving, with increasing emphasis on quality and consistency. China's proactive approach in developing and implementing these standards has set a benchmark, facilitating smoother international collaborations and enhancing the overall customer experience across borders.

By aligning trade with robust standards, China not only supports its own service sectors but also aids other nations in adopting best practices, thereby driving sustainable growth and innovation worldwide.

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